Enterprise Decision Management - a Weblog

Picking an EDM pilot

When I was reading Scott Ambler's book, The Enterprise Unified Process, he had some great tips for picking a pilot project that I thought I would shamelessly steal and adapt for a discussion of pilot projects for enterprise decision management...

Live from InterACT: Rules-Based Product and Pricing Engine (Everbank)

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Rules-Based Product and Pricing Engine (Everbank)" presented by EverBank and their implementation partner ValueMomentum. The project was consolidation of...

Live from InterACT: Customer Centricity in Action: Best Buy

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Customer Centricity in Action: Best Buy" being presented by Fair Isaac and Best Buy jointly. Customer centricity has some...

Live from InterACT: Continuous Pricing. A Case Study in Captive Optimization

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Continuous Pricing. A Case Study in Captive Optimization" from Dell Financial Services. DFS is (or soon will be) a...

Live from InterACT: Agility Pays Off: A Case Study(Avnet)

I am attending InterACT San Francisco 2007 this week and blogging live (or nearly live) from the sessions. This session is "Agility Pays Off: A Case Study (Avnet)" and Jim Joy of Avnet ran through how and why they developed...

Congratulations to EDM-Driven MyCokeRewards

(Posted by Guest Blogger, and Six Cans A Day Man, Ian Turvill.) Congratulations to Coca-Cola's myCokeRewards.com which was given the PROMO's 2007 Interactive Marketing Award for "Best Loyalty Marketing". MyCokeRewards.com has been described on this blog before, though at the...

Interesting use for predictive analytics in insurance

I heard about a fascinating use of predictive analytics recently. The company concerned is DriveCam, who focus on improving risky driving behavior by predicting and preventing crashes. They provide an exception-based video event recorder that captures sights and sounds inside...

Beat Google at Its Own Game: Apply Predictive Analytics for Keyword Bidding

Marketers using keyword bidding can dramatically increase the ROI of their marketing programs through EDM.

Does Fox TV need a rules engine?

I was at the gym the other day (no, really) and watching TV. I'm not a TV watcher at home so the gym is the rare time I actually see any TV. As Fox Sports went to an ad break...

Here's how one company is using business rules to manage advertising pricing

One of the challenges for a newspaper, magazine or TV channel is how to generate precise ad prices quickly in high volume and extremely complex situations. In many of these situations the volume and contractual complexity makes it hard, if...